What works on Belgian social, and who makes it

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No wall of text. A name, a list, a video or a number, with the probability next to it. From 177,000 Belgian videos.

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In the database, with what they post

delhaizecolruytcarrefouraldilidlzalandodecathlonnespressohubokinepolisBrussels AirlinesClub Brugge

What we watched

We watched 2,261 hours of video from 1,043 brands and 1,278 creators. Only the ones that went viral are in here.

See all 27,198 viral videos
Gentlemen Barber Club3.8Mstandaardboekhandel6.9Miciparisxlbe2Miciparisxlbe2Miciparisxlbe1.9MENFNTS TERRIBLES Magazine4.6Miciparisxlbe1.8Miciparisxlbe1.8Miciparisxlbe1.8MGisèle Racing2.3MPIVABO791×iciparisxlbe1.7Miciparisxlbe1.7Mfnac_officiel2.6Miciparisxlbe1.6Mfnac_officiel2.5Miciparisxlbe1.5Miciparisxlbe1.5M
  1. 250,000+videos Scout scrolled through
  2. of which at least 5×: 11%27,000+viral videos Scout found
  3. together worth45.3Bviews inside them
Scoutzz

2,261 hours of video, added up. The median viral video does 16× the account's normal reach.

The timeline

Every viral video, on the day itself.

Viral videos by Belgian brands, on the day they went viral. Higher means a bigger multiple of what the account normally does.

Show me what worked
Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26500×1000×2000×5000×+8+2+7aube_invest · 7246× · 10M viewsHappy Volcano · 824× · 687k viewsHappy Volcano · 707× · 589k viewsfnac_officiel · 592× · 1.3M viewsMV Beauty Art · 3776× · 4.7M viewsiciparisxlbe · 3047× · 3.4M viewsfnac_officiel · 2323× · 5.1M viewsfnac_officiel · 2141× · 4.7M viewsfnac_officiel · 2096× · 4.6M viewsMakifornia · 2036× · 3.8M viewsiciparisxlbe · 1792× · 2M viewsiciparisxlbe · 1434× · 1.6M viewsiciparisxlbe · 3047× · 3.4M viewsfnac_officiel · 2005× · 4.4M viewsiciparisxlbe · 1613× · 1.8M viewsiciparisxlbe · 1523× · 1.7M viewsiciparisxlbe · 1523× · 1.7M viewsiciparisxlbe · 986× · 1.1M viewsLidl Belgium · 752× · 1.9M viewsLidl Belgium · 435× · 1.1M viewsfnac_officiel · 2323× · 5.1M viewsGentlemen Barber Club · 1488× · 3.8M viewsLidl Belgium · 554× · 1.4M viewsLidl Belgium · 515× · 1.3M viewsLidl Belgium · 515× · 1.3M viewsLidl Belgium · 515× · 1.3M viewsLidl Belgium · 475× · 1.2M viewsLidl Belgium · 475× · 1.2M viewsiciparisxlbe · 1792× · 2M viewsiciparisxlbe · 1703× · 1.9M viewsiciparisxlbe · 1613× · 1.8M viewsiciparisxlbe · 1613× · 1.8M viewsiciparisxlbe · 1344× · 1.5M viewsiciparisxlbe · 1344× · 1.5M viewsfnac_officiel · 1185× · 2.6M viewsiciparisxlbe · 1165× · 1.3M viewsHappy Volcano · 1319× · 1.1M viewsMakifornia · 750× · 1.4M viewsstandaardboekhandel · 748× · 4.7M viewsstandaardboekhandel · 509× · 3.2M viewsstandaardboekhandel · 318× · 2M viewsGisèle Racing · 1310× · 2.3M viewsstandaardboekhandel · 1098× · 6.9M viewsbrico_belgique · 614× · 587k viewsfnac_officiel · 957× · 2.1M viewsLidl Belgium · 752× · 1.9M viewsYUST Housing Brussels · 675× · 813k viewsLidl Belgium · 633× · 1.6M viewsfnac_officiel · 501× · 1.1M viewsfnac_officiel · 431× · 947k viewsYUST Housing Brussels · 824× · 993k viewsfnac_officiel · 683× · 1.5M viewsfnac_officiel · 450× · 987k viewsMakifornia · 444× · 829k viewsfnac_officiel · 439× · 963k viewsPlug the Jack · 699× · 887k viewsfnac_officiel · 547× · 1.2M viewsLidl Belgium · 515× · 1.3M viewsLidl Belgium · 435× · 1.1M viewsLidl Belgium · 435× · 1.1M viewsdecathlon_belgium · 629× · 1.3M viewsGisèle Racing · 599× · 1.1M viewsstandaardboekhandel · 589× · 3.7M viewsstandaardboekhandel · 334× · 2.1M viewsLidl Belgium · 475× · 1.2M viewsLidl Belgium · 435× · 1.1M viewsLidl Belgium · 475× · 1.2M viewsLidl Belgium · 435× · 1.1M viewsMakifornia · 459× · 857k viewsdelhaizebelgium · 392× · 1.3M views
Real videos, real numbers

VIRAL

PIVABO791×

A large green Claas tractor with a yellow Herder mowing arm is shown meticulously cutting tall grass and weeds from a roadside ditch.

7M views
See all viral videos
florepensaert375kBelgische Freetzak1.1MMr. Nelson & Miss Pretty Rose3.8MCeline Dept24.5M@urfavsushiaddict05292kGabriële361kJérémy2MKevin De Bruyne8.2M𝐦𝐚𝐫𝐠𝐨𝐭272kLuca-Beth321kOli et Monday1.7MDries Mertens3.9MSearch in plain languageDescribe who you need. We show the shortlist, with proof.

Chronically online, professionally

Someone has to be scrollmaxxing. Let it be us.

The person every brand wants studies trends in their free time, takes viral posts apart for fun and still has taste while everyone else automates. Almost nobody manages to hire one. Scout does that watching for your whole team: every viral video with the brand behind it, every creator with what hit hardest for them. When you need someone to make it, Scout shows you Belgian freelancers and agencies who do it for a living.

See the creators
Claude Sonnet 4.5example, real data
What went viral at iciparisxlbe?
Used top_breakoutssocialscout{ brand: "iciparisxlbe", limit: 3 }

Three viral videos by iciparisxlbe, sorted by how far they went above the account's normal reach:

  1. 3,047× The video opens with an exterior shot of an ICI PARIS XL store before showing a man inside checking his phone, (3.4M views, watch the video)
  2. 3,047× This video is an animated advertisement for ICI PARIS XL, showcasing the brand as a beauty destination. (3.4M views, watch the video)
  3. 1,792× The video shows a man inside an ICI PARIS XL store, smiling while looking at his phone. (2M views, watch the video)

Want me to turn this into a campaign plan for iciparisxlbe, with the creators already seen on screen?

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What people asked us

QUESTIONS

The videos of the brands we watch, mostly Belgian, plus the creators seen with them, and Belgian freelancers and agencies who make content, tagged with what they make and linked to their work. Every video that did at least five times better than the account's normal is flagged as viral and watched by our AI: format, topic, what made it work.

You type what you need in plain language, like 'creators trying on clothes in a store'. The search plans its own strategy, goes through the watched videos and returns a shortlist with the videos as proof. Export it as CSV.

No. We never trade contact details and we send no briefings. You see who made what and what worked for them. Reaching out is on you, through the links on their profile: TikTok, Instagram, LinkedIn or their own site.

No email addresses for sale, no facial recognition. Our analyses describe what happens in a video: topic, format, language. One email and a person is out, derived data included.

Yes. The whole database sits behind MCP. Paste one URL into Claude, ChatGPT or your own agent and it searches the same data you do. How to connect is on the Agents page.

You are not. Cancel monthly, no annual contract, no setup fees. Founding customers keep €110 a month for as long as their subscription runs.

Brands and agencies in Belgium that work with creators or make content for TikTok and Instagram, want to see what already worked before spending budget, and need to know who can make it.

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